With the ongoing trend of Pan-India movies making success stories, the producers of the Telugu cinema are not happy with the increasing production costs and poor box office business. In response and to further discuss the situation with seriousness, Telugu film producers, after much discussion, have decided to stop shootings of Tollywood movies from August 1st.
The producer members have decided to withdraw the shootings till further discussion and solutions. The Producers Guild took this decision in a bid to “restructure the industry” as production costs have mounted several folds while theatrical revenues slid to low levels.
The Active Telugu Film Producers Guild released a statement informing the strike which reads, “Post-Pandemic with the changing revenue situations and increasing costs, it is become important for producers to discuss all the issues we are facing as a community of filmmakers. It is our responsibility to better the ecosystem and ensure that we are releasing our films in a healthy environment. In this regard, all producer members of the Guild have voluntarily decided to withhold shootings from August 1st 2022 to sit in discussions until we find workable resolutions.”
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