Marvel Studios’ Avengers: Doomsday continues to dominate online conversations, and the latest brand to join the excitement is the Indian Railway Catering and Tourism Corporation (IRCTC). The railway ticketing platform has shared a creative social media post inspired by the recently released trailer, giving a popular Marvel moment an amusing travel-themed makeover.
Drawing from one of the trailer’s most memorable scenes featuring the emotional reunion between Thor and Steve Rogers, IRCTC reimagined the sequence with a humorous twist aimed at travellers. The campaign encouraged users to plan their journeys by booking train tickets, cleverly blending superhero nostalgia with everyday travel.
The post was accompanied by the caption, “Some heroes save the world. Others save the group trip,” a playful nod to the Avengers while reminding users to secure their train bookings. The campaign quickly gained attention across social media, with Marvel fans appreciating the witty crossover between one of the year’s biggest films and India’s railway booking platform.
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The campaign highlights how Avengers: Doomsday has evolved into a cultural phenomenon that extends far beyond cinema. Brands across industries have increasingly been tapping into major entertainment moments to connect with audiences, and IRCTC’s latest campaign is another example of how blockbuster films continue to influence marketing and digital conversations.
Avengers: Doomsday is scheduled to release in theatres across India on December 18, 2026, in English, Hindi, Tamil and Telugu, with premium format screenings also planned. The film has generated enormous anticipation following the launch of its first trailer and is expected to be one of Marvel Studios’ biggest releases in recent years.
As excitement for the film continues to build, even organisations outside the entertainment industry are finding creative ways to join the conversation. IRCTC’s Marvel-inspired campaign serves as another reminder of the massive pop culture impact Avengers: Doomsday has already created months before its theatrical release.