Yodha continues its strong presence at the box office, surpassing the 10 crore mark on its second day of release. The film’s earnings received a significant boost on Saturday, contributing to its achievement of reaching double-digit figures.
With a collection of 6.01 crore on its second day, Yodha demonstrated the necessary momentum to sustain its success as an action-packed entertainer. The introduction of a BOGO (Buy One Get One) offer by the makers also played a part in driving ticket sales, sparking debates within the industry.
Despite debates surrounding the BOGO offer, the positive momentum generated by Yodha suggests its success could continue beyond the promotional offer period. Similar marketing strategies have proven effective for romcoms like Zara Hatke Zara Bachke and Teri Baaton Mein Aisa Uljha Jiya in the past.
If the BOGO offer proves beneficial for an action film like Yodha, it may pave the way for similar promotions in future movie releases. As of now, the Sidharth Malhotra starrer has accumulated a total of 10.26 crore, with expectations of further growth in earnings. Stable collections are anticipated to follow from Monday onwards, indicating a promising trajectory for the film’s box office performance.
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