{"id":9619,"date":"2021-04-16T11:30:58","date_gmt":"2021-04-16T06:00:58","guid":{"rendered":"https:\/\/hitfame.com\/news\/?p=9619"},"modified":"2021-04-16T11:30:58","modified_gmt":"2021-04-16T06:00:58","slug":"esha-lals-brand-is-all-about-sustainable-swimwear","status":"publish","type":"post","link":"https:\/\/hitfame.com\/news\/esha-lals-brand-is-all-about-sustainable-swimwear\/","title":{"rendered":"Loved by Sara Ali Khan and other celebrities, Esha Lal\u2019s brand is all about sustainable swimwear"},"content":{"rendered":"

Words like \u2018ethically sourced\u2019 and \u2018sustainability\u2019 are used as labels quite often today. However, for an average consumer, it is far from easy to figure out which of the labels are offering transparency and which are indulging in tokenism. <\/span><\/p>\n

Esha Lal, being a conscious designer, has taken one simple step to seed sustainability into the swimwear segment. As a category, swimwear that was once overlooked is now more environmentally friendly. A botanical illustrator and a lover of tropical destinations, Lal realised that India lacked good swimwear and found potential offering a variety of floral and fauna prints at affordable price points.<\/span><\/p>\n

\n
\n

 <\/p>\n

\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n

 <\/p>\n

A post shared by E.L Swimwear (@eshalalswimwear)<\/a><\/p>\n<\/div>\n<\/blockquote>\n