{"id":9564,"date":"2021-04-15T12:26:26","date_gmt":"2021-04-15T06:56:26","guid":{"rendered":"https:\/\/hitfame.com\/news\/?p=9564"},"modified":"2021-04-15T12:26:26","modified_gmt":"2021-04-15T06:56:26","slug":"ritu-kumar-launches-label-basics","status":"publish","type":"post","link":"https:\/\/hitfame.com\/news\/ritu-kumar-launches-label-basics\/","title":{"rendered":"Designer Ritu Kumar launches Label Basics, a lineup for the work-from-home generation"},"content":{"rendered":"

Fashion is continuously evolving with time. With the COVID-19 pandemic came the work-from-home trend and so the need for elevated essentials and athleisure. <\/span><\/p>\n

Catering to the market, designer Ritu Kumar took a step forward and launched Label Basics under her fashion brand, Ritu Kumar Label. <\/span><\/p>\n

The Ritu Kumar Label is synonyms with rich colours and heritage prints. The brand recognised the need for functional and comfortable clothing given the situation and has shifted its consumer pattern. Introducing Label Basics, Ritu Kumar ushers in a new way of dressing with key elements extracted from her brand philosophy- the fascinating prints, seamless tailoring and high-quality fabrics.<\/span><\/p>\n

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A post shared by Label Ritu Kumar (@labelritukumar)<\/a><\/p>\n<\/div>\n<\/blockquote>\n