{"id":9428,"date":"2021-04-10T14:27:00","date_gmt":"2021-04-10T08:57:00","guid":{"rendered":"https:\/\/hitfame.com\/news\/?p=9428"},"modified":"2021-04-10T14:27:00","modified_gmt":"2021-04-10T08:57:00","slug":"house-of-anita-dongre-launches-a-bouquet-of-fragrances","status":"publish","type":"post","link":"https:\/\/hitfame.com\/news\/house-of-anita-dongre-launches-a-bouquet-of-fragrances\/","title":{"rendered":"House of Anita Dongre launches a bouquet of fragrances in collaboration with Ajmal Perfumes"},"content":{"rendered":"

House of Anita Dongre unveils its first-ever fragrance series in collaboration with Ajmal Perfumes. Ajmal perfumes is a homegrown perfumery with a legacy of 70 years. Defining the spirit of her pr\u00e8t labels namely AND and Global Desi, Dongre\u2019s signature fragrances have been co-created through comprehensive feedback from over 600 loyal customers. While <\/span>AND\u00a0indicates a fiercely independent and confident image, Global Desi is playfully artistic and the one for a wanderlust.<\/span><\/p>\n

Initially, both the houses\u00a0started out by sending 8 sample fragrances to their domestic outlets for customers to experience. The perfume bouquet that was finalised as the brands\u2019 signature scents was the one that customers invariably picked as the best out of the curated samples. The scents reflect the essence and ethos of the two brands.<\/span><\/p>\n

\n
\n

 <\/p>\n

\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n

 <\/p>\n

A post shared by AND (@stylebyand)<\/a><\/p>\n<\/div>\n<\/blockquote>\n