{"id":9102,"date":"2021-03-25T13:57:41","date_gmt":"2021-03-25T08:27:41","guid":{"rendered":"https:\/\/hitfame.com\/news\/?p=9102"},"modified":"2021-03-25T13:57:41","modified_gmt":"2021-03-25T08:27:41","slug":"india-first-luxury-silk-inspired-couture-label","status":"publish","type":"post","link":"https:\/\/hitfame.com\/news\/india-first-luxury-silk-inspired-couture-label\/","title":{"rendered":"Beena Kannan launches India\u2019s first luxury silk inspired couture label, know her vision"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">With over forty years of experience in the craft industry, where Beena Kannan was designing sarees for her Kerala-based brand Seematti, she is now set to launch \u201cIndia&#8217;s first luxury silk inspired haute couture\u201d label. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">With this massive fashion launch, the designer aims to break the stereotypical notion of Kanjeevaram silk being only used for sarees. Her budding label will include Indian, Indo-western and western outfits \u2013 made either of silk or a blend of it. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The designer held a fashion show in Kochi, Kerala, to launch her must-have label \u2018Beena Kannan&#8217;. The collection comprises sarees, lehengas, crop and long jackets, kaftans, dresses, etc.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Kannan has experimented with various weaving techniques from across the country to do the label&#8217;s first collection that has three line-ups to cater to the choices of Gen Z and millennials, among others.<\/span><\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CMzJxQ7hwND\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CMzJxQ7hwND\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Beena Kannan Official (@beenakannanofficial)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p class=\"p1\"><span class=\"s1\">For the collection, Beena has fused the Byzantine era with Indian Geometric art; the Art Deco period with Jamiwar and Ottoman art with \u00a0Mughal styles. She has also drawn inspiration from many famous paintings of Vincent van Gogh and S.H. Raza and created art through weaving which is the first to see in our era.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">She says that it\u2019s been a major challenge to achieve such designs since the machines cannot take the 40,000 hooks and 60,000 hooks and <\/span>getting modern designs weaved by artisans who otherwise work on traditional\u00a0weaves and techniques hasn\u2019t a bit easy for her. She has to go all the way to pursue the artisans to innovate with the weaving since the modern concept she approached was very money and time consuming and the artisans were initially not prepared for it.<\/p>\n<p class=\"p1\"><span class=\"s1\">One major difficulty faced was the fact that Kanjeevaram has certain limitations. It&#8217;s considered very religious and very much attached to the Hindu wedding. So the artisans believed the scope of this weaving is very limited.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cMy designs sometimes take three months to be ready. But we pay them accordingly. Some of our saris even cost more than our selling price. But we do it because it needs to be done. That&#8217;s how we think, that&#8217;s where we are positioning ourselves,\u201d asserts Kannan, who made it into Guinness Book of Records and Limca Book of Records in 2007 for making the longest-ever silk saree.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Rather than revolving around modular designs, label Beena Kannan will be reinventing the procedure of weaving. Today, customers need light-weighted outfits, a particular zari etc. So the label will experiment weaving in organza, linen and raw silk to make sarees. \u201c I have combined weaving in silk, printing in silk and embroidery in silk for occasion wear and accessories also,\u201d informs Kannan. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Kannan will launch the brand with a 17,500 sqft store in Kerala and envisions expanding it across the world in the next three years. This year, you will see five stores in Delhi, Bombay, Hyderabad, Bangalore, Chennai, plus two flagships stores.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Download EntNetwrk App for more fashion updates.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With over forty years of experience in the craft industry, where Beena Kannan was designing sarees for her Kerala-based brand Seematti, she is now set to launch \u201cIndia&#8217;s first luxury silk inspired haute couture\u201d label. With this massive fashion launch, the designer aims to break the stereotypical notion of Kanjeevaram silk being only used for [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":9110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4283],"tags":[],"class_list":{"0":"post-9102","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-fashion","8":"odd"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beena Kannan launches India\u2019s first luxury silk inspired couture label, know her vision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hitfame.com\/news\/india-first-luxury-silk-inspired-couture-label\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beena Kannan launches India\u2019s first luxury silk inspired couture label, know her vision\" \/>\n<meta property=\"og:description\" content=\"With over forty years of experience in the craft industry, where Beena Kannan was designing sarees for her Kerala-based brand Seematti, she is now set to launch \u201cIndia&#8217;s first luxury silk inspired haute couture\u201d label. 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