{"id":10504,"date":"2021-05-26T14:28:54","date_gmt":"2021-05-26T08:58:54","guid":{"rendered":"https:\/\/hitfame.com\/news\/?p=10504"},"modified":"2021-05-26T14:28:54","modified_gmt":"2021-05-26T08:58:54","slug":"heres-how-nykaa-fashion-play-a-game-changer-in-the-world-of-e-commerce-read-out","status":"publish","type":"post","link":"https:\/\/hitfame.com\/news\/heres-how-nykaa-fashion-play-a-game-changer-in-the-world-of-e-commerce-read-out\/","title":{"rendered":"Here&#8217;s how Nykaa Fashion play a game changer in the world of e-commerce, Read out"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">The times when one can\u2019t be ignorant towards the impact of fashion on the environment, one of India&#8217;s leading fashion e-commerce platforms, Nykaa Fashion, gives keen attention to sustainability. The brand has launched a special edit that features a variety of labels focusing on sustainability. This edit is carefully curated and represents the advocates of only eco-friendly that stay true to the three R\u2019s &#8216;Reduce, Reuse, Recycle.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">These Mindful Labels include GAYA, Doodlage, Khara Kapas, GUR, Dobby, Kaarpas Kanelle, Maati by Neha Kabra, Koyi Taro, Bohame, Mishe, A Humming Way, Kanelle, Okhai, Pozruh, Merakus, Satva and\u00a0accessories labels like\u00a0Paio Shoes, Dhaaga Handicrafts, Urvashi Kaur, Modern Myth, The Cai Store, The Slow Studio and so on. <\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">Nykaa Fashion invests in being conscious about the choices, all while promoting it. The brand simplifies the idea of sustainability for its consumers by decoding the myths that surround ethical fashion and making it more accessible for them. It is also providing recognition to new eco-friendly labels through its platform. \u00a0The Sustainability Edit is an initiative that will create awareness, propagate change and also involve consumer engagement through convincing conversations that acknowledge sustainable fashion.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">The conversation around sustainability is not limited only to intellectual circles or the fashionable elite but even to the ordinary customer and Nykaa Fashion, responds to this shift. Consumers and brands are becoming equally more environmentally and socially aware, and we can now witness a shift towards more ethical and sustainable practices. This includes consumers from all age groups. Presently, Nykaa retails over 50 sustainable brands\u00a0and continues to strengthen the brand curation for this category. <\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">Nykaa Fashion is also exercising awareness through the shopping experience, lives, videos, and conversations with fashion advocates on their digital platforms. What sets Nykaa apart from other e-commerce platforms is how their selling is personalised and led by curation, discovery, inspiration, and convenience.\u00a0 They allow the consumers to discover the \u2018right\u2019 products and inspire them with fashion-forward content. <\/span><\/p>\n<p class=\"p3\"><span class=\"s3\">The brand allows one to explore <\/span><span class=\"s2\">unique brands and styles across varied categories and price points. Be it shopping for luxury labels, high-street brands or budget-friendly fashion, this consumer can have a smooth experience as per their choices.<\/span><\/p>\n<p class=\"p3\"><span class=\"s3\">As far as the second wave of COVID is concerned, for Nykaa, extraordinary agility along with the support is the need of the hour <\/span><span class=\"s2\">not just for the business of fashion but for every brand and individual in the country. The platform has been prioritising the health of its employees, customers and our communities the most during this pandemic. The brand is supporting the frontline workers through a collaboration with Give India and contributing by providing essential devices, N95 masks, Oxygen masks and sanitisation kits across the country.<\/span><\/p>\n<p class=\"p3\"><span class=\"s2\">Simultaneously they are catering to the needs of consumers while keeping up with the rapid adoption of e-commerce being witnessed during the pandemic. The brand also believes there is a shift in consumer preferences with an increase in demand for comfort wear as customers are confined to their homes. For this, it has launched Nykd All Day, which is a collection consisting of athleisure, and leisurewear.<\/span><\/p>\n<p class=\"p3\"><span class=\"s3\">Nykaa is also working in driving fashion awareness in tier 2 cities by educating customers through <\/span><span class=\"s2\">trend guides, guided selling such as seasonal edits and offering curated content to the shoppers. It has also developed a number of several tools, to guide the customer, such as their line, Nykd by Nykaa has a unique Bra advisor, which will help the shoppers in picking the right lingerie. <\/span><\/p>\n<p class=\"p3\"><span class=\"s2\"><a href=\"https:\/\/bit.ly\/EntNetwrkApp\">Download EntNetwrk App<\/a> for more updates.<br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The times when one can\u2019t be ignorant towards the impact of fashion on the environment, one of India&#8217;s leading fashion e-commerce platforms, Nykaa Fashion, gives keen attention to sustainability. The brand has launched a special edit that features a variety of labels focusing on sustainability. This edit is carefully curated and represents the advocates of [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":10509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[426],"tags":[],"class_list":{"0":"post-10504","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-celebrities","8":"odd"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Here&#039;s how Nykaa Fashion play a game changer in the world of e-commerce, Read out<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hitfame.com\/news\/heres-how-nykaa-fashion-play-a-game-changer-in-the-world-of-e-commerce-read-out\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here&#039;s how Nykaa Fashion play a game changer in the world of e-commerce, Read out\" \/>\n<meta property=\"og:description\" content=\"The times when one can\u2019t be ignorant towards the impact of fashion on the environment, one of India&#8217;s leading fashion e-commerce platforms, Nykaa Fashion, gives keen attention to sustainability. The brand has launched a special edit that features a variety of labels focusing on sustainability. This edit is carefully curated and represents the advocates of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/hitfame.com\/news\/heres-how-nykaa-fashion-play-a-game-changer-in-the-world-of-e-commerce-read-out\/\" \/>\n<meta property=\"og:site_name\" content=\"Latest Entertainment News, Bollywood and Hollywood Cinema News Blog Headlines\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/entnetwrk\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-26T08:58:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i2.wp.com\/blog.entnetwrk.com\/wp-content\/uploads\/2021\/05\/Nykaa-Banner.jpg?fit=1170%2C550&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1170\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Navya Kalra\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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