Bollywood actress Shraddha Kapoor has signed as the brand ambassador of Jaipur-based home furnishings brand – Bella Casa. Bella Casa Fashion & Retail Ltd. (BCFRL) is said to be one of India’s largest manufacturers and distributors of chic home textile products.
Through this alliance, Shraddha will hold a part of the company’s equity and ensure a stronger involvement in the brand’s business strategy. The actress is to take part in co-creating and endorsing Bella Casa’s new collection ‘Shades of Shraddha’ across all Indian markets. Shraddha is seemingly looking forward to being a part of the brand’s story as the brand’s reputation is backed by resources and years of experience by its founders.
Talking about her association, the actress said, “To support the growth of the country, we must advance more opportunities towards the development of worthwhile homegrown brands such as Bella Casa. I share the brand’s core beliefs and am proud to back an honourable brand that is steeped in such history. Bella Casa may have had humble beginnings, but their commitment and hard work has made them one of the best home fashion challenger brands in India.”
“Their quality and designs wooed me, and I am keen to co-develop a new line with them for Indian and International markets,” she added. Quite literally involved and enthusiastic about signing the actress as an investor and brand ambassador, Bella Casa’s CEO, Saurav Gupta is a gold medalist in Master of Fashion Management from NIFT, New Delhi.
“Bella Casa envisions becoming one of the most admired and successful fashion companies in India. We are very pleased to associate with Shraddha Kapoor and trust that this investment will catalyze our process of expanding to different parts of the country as well as introduce newer product lines. We look forward to a long-standing alliance with her and strongly believe that it will substantiate the brand philosophy we have,” Saurav Gupta said.
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