With an aim to democratize fashion and make luxury wear affordable to all, fashion designer Payal Singhal has collaborated with the ethnic-fusion brand, Indya, to launch a summer festive capsule collection.
The designer quoted, “Our endeavour has always been to be an all-encompassing label that offers something for everyone at every price point. We wanted to do a collection that makes the Payal Singhal signature more approachable and attainable, and for that, Indya made for the perfect brand to work with.”
As for Indya, their design philosophy is centred around the multi-tasking millennial woman who wants her occasionwear wardrobe to not only be glamorous but also modern, affordable, functional, and fuss-free in styling. They have always endeavoured to break the cultural code and make clothes that are extremely utilitarian and flatter women in all their shapes and sizes. The Payal Singhal atelier reflects just the same values with a modern and fusion sensibility that could be incorporated into Indya’s designs story to make it relevant to the millennial audience.
The collaboration has focused to create a collection for the new age bridesmaid. In this fresh line, we will see a modern Indian sensibility and bohemian edge blend with playful elegance and current designs.
With its fuss-free and experimental silhouettes, playful embellishments, and bold prints, this collection is for every woman who is looking for a standout look this festive season.
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