Friday, August 15, 2025

From slow start to stellar surge: Sitaare Zameen Par locks ₹50 Cr after dramatic Saturday jump

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Aamir Khan’s Sitaare Zameen Par has pulled off an impressive turnaround at the box office. Despite lukewarm advance bookings and a strategic late start—with no shows before 11:00 AM on opening day to dodge early negative buzz—the film managed to rake in ₹10.70 crore on Day 1. While the figure was modest for a star of Aamir’s stature, it laid the groundwork for what would become a powerful box office surge.

By Saturday, Sitaare Zameen Par witnessed a dramatic jump in collections, driven by strong word of mouth and the enduring trust audiences place in Aamir Khan’s storytelling. The overwhelming response continued into Sunday, with theatres reporting packed houses—and in a rare move, multiplexes began scheduling post-midnight shows to meet soaring demand.

This trend of ultra-late-night screenings—once considered unusual—has become a marker of box office success post-pandemic. It started with Sooryavanshi (2021) and continued with hits like Gangubai Kathiawadi, Drishyam 2, Gadar 2, Animal, Pathaan, Jawan, Stree 2, and Chhaava. Now, Sitaare Zameen Par joins this elite list.

Several Mumbai cinemas added shows between 1:00 AM and 6:00 AM, including:

  • PVR Oberoi Mall, Goregaon – 1:00 AM
  • PVR Lower Parel – 1:00 AM
  • Maxus Kandivali – 3:00 AM & 6:00 AM
  • PVR Sangam, Andheri – 1:05 AM
  • Maxus Borivali – 1:30 AM, 3:00 AM & 6:00 AM
  • Metro INOX – 1:00 AM
  • PVR Orion Mall, Panvel – 1:10 AM

With Day 2 estimates around ₹20 crore and Sunday’s bookings looking robust, a ₹50 crore opening weekend is now a near certainty. The film’s momentum suggests a strong hold into Monday and beyond.

What’s especially encouraging is the film’s expanding reach. While initial traction came largely from upscale multiplexes and metro audiences, Sitaare Zameen Par is now resonating with the mass belt as well, pointing to a promising long-term run for Aamir Khan’s heartfelt comeback.

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